Singapore consumer watchdog warns bedding company over misleading logos and Trustpilot rating

The Competition and Consumer Commission of Singapore (CCS) has warned the operators of Hotel Bed Company for misleading marketing practices involving unofficial logos and an inaccurate Trustpilot rating.

CCS launched its investigation in March after receiving a consumer complaint regarding mattress marketing practices, according to a CCS release issued on 20 November 2025.

Investigators found that the company displayed logos on its website and online platforms with statements such as “Hotelier Standard For Excellence” and “Hospitality Standards”.

According to CCS, these labels created the false impression that official industry standards existed for such products, even though no such standards are in place.

The company also displayed a 4½-star Trustpilot rating on its website and related platforms.

Trustpilot remains an online platform where consumers can share reviews and ratings of businesses.

However, CCS stated that Hotel Bed Company had no active Trustpilot account, and the rating shown was largely based on reviews written by the business itself.

The misleading logos were originally created and used by the former owner, H&S, which operated the brand before selling it.

In January, H&S sold the brand to its current owner, Adcasa.

CCS said Adcasa did not verify the accuracy of the logos or the Trustpilot rating after the acquisition and continued to display them.

Warnings were issued to H&S for initiating the misleading conduct and to Adcasa for maintaining it after the sale.

CCS added that Adcasa has since agreed to remove the misleading logos and the inaccurate rating from all platforms.

The watchdog said the case reflects broader concerns about mattress marketing practices in Singapore.

It noted that labels such as “hospitality”, “hotel” or “orthopaedic” grade may give consumers the impression that official standards back these claims.

According to CCS, such standards often do not exist, and consumers should be cautious when evaluating these descriptions.

The agency encouraged consumers to request specific information about the standards products claim to meet.

It also recommended asking for supporting documents and details of warranties or guarantees associated with such claims.

Consumers were urged to compare prices across retailers and time periods, test products in-store when possible, and review warranty and return policies carefully.

CCS chief executive Alvin Koh highlighted efforts to increase consumer awareness.

He said that CCS has released a guide on quality-related claims and encouraged consumers to familiarise themselves with it to identify misleading representations.

He added that informed consumers are better able to avoid purchasing products that may not meet their needs.