ZUS Coffee stands by barista after viral altercation with alleged tourist
Malaysia’s Zus Coffee is standing by its barista after a viral incident in which a woman, believed to be a tourist, shouted at the employee and threw her coffee. The company emphasized zero tolerance for abuse and urged the public to respect the staff’s privacy.
- Zus Coffee backed its barista, calling for zero tolerance against abuse after the viral incident.
- The company urged the public to stop sharing videos revealing the employee’s identity.
- Netizens praised the swift response, while the incident highlighted challenges faced by retail staff.
MALAYSIA: ZUS Coffee has expressed firm support for its barista who was attacked by a woman believed to be a tourist, following a viral video of the incident that sparked widespread outrage online.
Company expresses support for employee
In a statement released on November 10 at 3:52 pm, the Malaysian coffee chain said it had conducted a thorough internal investigation and would be standing by its employee — whom the company refers to as a “Zurista.”
“Working in retail isn’t always easy, and things should never have escalated the way they did. At the end of the day, we’re all only humans doing our best,” ZUS Coffee said in a post on its social media pages.
The company added that it maintains zero tolerance for abuse and will continue to ensure a safe and respectful environment for both employees and customers.
Call to respect employee’s privacy
ZUS Coffee also urged the public to stop sharing or reposting the video that shows the barista’s identity without her consent.
The company emphasized that while the incident has drawn significant attention, the privacy and well-being of its staff remain its top priority.
Public response
Netizens praised ZUS Coffee for its swift and transparent handling of the matter, commending the company for backing its staff during the ordeal.
Incident recap
Earlier, a video of the confrontation went viral, showing a woman shouting at a ZUS Coffee barista before throwing her drink across the counter.
The footage also captured the employee firmly telling the woman to leave the premises.
Many online users condemned the tourist’s behavior, with some calling for the barista to file a police report.
The incident has since reignited conversations about customer behavior, workplace respect, and the challenges faced by frontline retail workers.
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